Rogue Machine Theatre

Rogue Machine Theatre

brand identity design
web design

Founded in 2008, Rogue Machine is an independent theatre based in Los Angeles. Their name, "Rogue Machine," speaks to being one of the first non-establishment theatres on the scene, and the idea of "Going Rogue" creatively. They approached us to collaborate in 2024 to develop a visual system that would stand out from conventional theatre branding while maintaining accessibility and broad appeal.

Founded in 2008, Rogue Machine is an independent theatre based in Los Angeles. Their name, "Rogue Machine," speaks to being one of the first non-establishment theatres on the scene, and the idea of "Going Rogue" creatively. They approached us to collaborate in 2024 to develop a visual system that would stand out from conventional theatre branding while maintaining accessibility and broad appeal.

Founded in 2008, Rogue Machine is an independent theatre based in Los Angeles. Their name, "Rogue Machine," speaks to being one of the first non-establishment theatres on the scene, and the idea of "Going Rogue" creatively. They approached us to collaborate in 2024 to develop a visual system that would stand out from conventional theatre branding while maintaining accessibility and broad appeal.

Shifting gears

Shifting gears

Rogue Machine wanted to keep the concept from their original logo intact—"a gear in the machine going rogue." In the spirit of this, we evolved their original logo into a version that was tactile and playful, evoking retro dot-matrix printers and analogue techniques.

Going Rogue with tactility and color

Going Rogue with tactility and color

We developed a colorful, playful identity inspired by vintage dot-matrix printers and the subversive spirit of zine culture using analog techniques like stop motion, scanning, and a neon color palette. This brand identity evolved into a design system that still incorporates Rogue's trademark "gear" to frame visuals and key brand moments.

Project Credits

Thanks so much to the Rogue Machine team for the trust and collaboration, and our creative collaborators who truly brought this project to life.

Thanks so much to the Rogue Machine team for the trust, and our creative collaborators who truly brought this project to life.

Visual Creative Director

Meredith Hattam (Self)

Web Designer

Matthew Famularo

Producer

Justin Okin

Theatre Creative Director

Guillermo Cienfuegos

Marketing Director

Michelle Hanzelova-Bierbauer

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