Oddkin

brand identity design

web design

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Founded in 2025, Oddkin is a Berlin-based collaborative network of artisans, food professionals, and conscious households dedicated to rethinking our relationship with food, and our individual/collective roles in the food chain. Their primary business is an e-commerce platform that expands the consolidated CSA model (Community-Supported Agriculture, or SoLaWi in German) to all of their food and products. They also host farm shares and educational courses based on sustainability and agriculture. We designed and art directed their e-commerce site and brand identity.

Exploring the Erbario Archives

Oddkin's founder is Italian, and many of their products are sourced from Italy. They also host farm shares in Sicily, which are focused on foraging and living off the land. During our research phase, we stumbled upon the goldmine of archived Italian "Erbarios," or herb journals, which felt perfect for these themes. Because these are in the public domain, they are free to use. We then translated these illustrations into patterns whose organic charm worked well as illustrative elements for the brand.

Photography

Using our brand palette, we worked with Friend of a Friend to create still lives that worked harmoniously across our marketing materials and website.

Typography & Color

For our palette, we relied on natural tones, and extended this to our photography and brand materials. Our fonts are a combination of open-source and commercially licensed, with each feeling a bit "odd" with the quirkiness of their letterforms.