Daylight Health

brand identity design

web design

view live site ↗

Mental health care has never mattered more—but finding affordable, trustworthy care is a huge challenge for most Americans. Daylight Health makes it easier with an insurance-covered care team that works with your doctor, all in one place. In 2025, we helped bring their sunny, optimistic brand and website to life.

Brand Identity

It was important to us that Daylight's brand felt friendly, warm, and not too tech-y. We worked closely with illustrator Tallulah Fontaine ↗ and Daylight's founder, Tiffany Lin, to art direct illustrations that spoke to looking forward to "More Good Days" (Daylight's tagline) with Daylight, and built out a visual system that was designed to bring more joy to the clinical halls of a doctor's office.

Typography & Color

For our palette, we relied on bright and optimistic tones, as well as a gradient system meant to represent the various colors of sunrise.

Website

We worked closely with Daylight's founding team to design and build out their marketing site. This included custom spot illustrations, art direction, and Webflow build.

view live site ↗

Project Credits

This was a special project for us, as mental health is a cause we care deeply about. A huge thanks to the Daylight team for the trust and collaboration in launching your brand.

Project Credits

This was a special project for us, as mental health is a cause we care deeply about. A huge thanks to the Daylight team for the trust and collaboration in launching your brand.

Creative Director, Spot Illustrations, Web Design & Build (Webflow)

Meredith Hattam (Self)

Daylight Team

Tiffany Lin, Maria Cerra, Vishal Thukral

Illustrations (Editorial)

Tallulah Fontaine ↗