It was important to us that Daylight's brand felt friendly, warm, and not too tech-y. We worked closely with illustrator Tallulah Fontaine ↗ and Daylight's founder, Tiffany Lin, to art direct illustrations that spoke to looking forward to "More Good Days" (Daylight's tagline) with Daylight, and built out a visual system that was designed to bring more joy to the clinical halls of a doctor's office.
For our palette, we relied on bright and optimistic tones, as well as a gradient system meant to represent the various colors of sunrise.
We worked closely with Daylight's founding team to design and build out their marketing site. This included custom spot illustrations, art direction, and Webflow build.
view live site ↗
Project Credits
This was a special project for us, as mental health is a cause we care deeply about. A huge thanks to the Daylight team for the trust and collaboration in launching your brand.
Creative Director, Illustrations, Web Build
Meredith Hattam (Self)
Daylight Team
Tiffany Lin, Maria Cerra, Vishal Thukral
Illustrations (Editorial)