The Backyard Preschool

The Backyard Preschool

brand identity design

illustration

The Backyard Preschool—formerly The Hollow—is a Brooklyn-based preschool focused on child-led play, rooted in nature. They needed a brand identity to speak to their new name, and to parents for the upcoming school season. We designed and illustrated a visual identity that felt as Brooklyn as they do.

The Backyard Preschool—formerly The Hollow—is a Brooklyn-based preschool focused on child-led play, rooted in nature. They needed a brand identity to speak to their new name, and to parents for the upcoming school season. We designed and illustrated a visual identity that felt as Brooklyn as they do.

Project Credits

Thank you so much to The Backyard Preschool team for the trust and collaboration.

Creative Director, Illustrations

Meredith Hattam (Self)

The Backyard Preschool Team

Liz Adams, Tiffany Melville

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